What it Is

With CRM Enterprise Outbound Marketing, you can conduct multichannel marketing campaigns that:

• Build ongoing customer relationships while respecting your customers' preferences.
• Allow your customers to opt in or out.
• Help you get and keep customers, as well as sell more to each one.
• Follow your company's marketing policies and comply with regulations.

You can do all that and more, with one application. And it's easy to use, even if your experience with SQL and databases is little to none.

CRM Enterprise Outbound Marketing gives you:

• Sophisticated email marketing—Develop personalized email campaigns, track opened emails and click-through responses, and automatically take care of "unsubscribe" requests.
• Powerful customer insights—Get your hands on loads of customer data so you can use it in future marketing campaigns.
• Precise customer targeting—Find out the best offer for each of your customers based on customer demographics, previous customer behavior, and campaign history.
• Multichannel, event-triggered campaign execution—Make sure the targets of your campaign receive the right combination of messages or materials via direct mail, email, telephone, text messaging, and other channels.
• Closed-loop reporting and analysis—Analyze campaign performance through saved and ad hoc reports, so you can focus on your most profitable campaigns and customers.