What it Is
CRM Enterprise Interaction Advisor is an intelligent assistant that helps you predict your customers' future preferences and behavior based on their real-time activity and past responses. By tracking and evaluating every interaction you have with each customer, you'll:
- Get better response rates
- Increase sales
- Improve customer satisfaction
Interaction Advisor combines historical, personal, and contextual information, as well as real-time analytics capabilities and business rules to help customer-facing channels present the most attractive offers.
What it Does
CRM Enterprise Interaction Advisor makes customer interactions more productive and helps you optimize cross-sell revenue and improve customer retention. It includes:
- Advanced inbound marketing features that make every customer interaction more intelligent and more profitable. With the complexity of multiple, siloed business units attempting to market to the same best customers, inbound marketing can become organizationally impossible. Interaction Advisor delivers the processes, coordination, and intelligence necessary for effective inbound marketing.
- Coordinated marketing campaigns that align the interests of competing business units against corporate wide objectives. Interaction Advisor helps companies avoid missed opportunities, turning every customer interaction into an immediate business opportunity.
- Real-time self-learning analytics that dynamically improve and build upon predictive models with each interaction. These analytics can be used as part of an ongoing loyalty campaign or to recommend an immediate action to retain a customer who demonstrates an intention to defect. As a result, companies that use Interaction Advisor are improving their customer retention by 50% or more.
- Multi-channel marketing campaigns that create a continuous customer conversation across time and channels. Interaction Advisor helps increase cross-sell revenue from each customer by looking across all possible marketing offers and selecting the one that will drive the highest expected value for the individual and the business. Using this solution, Infor customers are doubling and tripling their offer acceptance rates and increasing total inbound marketing revenue by 10 percent or more.
- Closed loop reporting that identifies the drivers of customer behavior and the effectiveness of campaigns. Because this identification and record keeping process occurs in real-time, CRM Enterprise Interaction Advisor ensures that the most up-to-date information is incorporated into the next prediction.
Because every customer interaction is an opportunity to gain insights for later use, Infor10 CRM Enterprise Interaction Advisor tracks each interaction in specific ways that allow the application to adapt offers over time.
Spotlight: CRM Enterprise Interaction Advisor Demo
Learn how you can improve customer interactions quickly and profitably.
Testimonial
- Navy Federal
The CRM Enterprise Interaction Advisor Advantage
Unlike other CRM systems, CRM Enterprise Interaction Advisor uniquely offers:
- Customer profiling and targeting—Uses individual customer data to increase the relevance and impact of your inbound marketing.
- Self-leaning analytics—Scores a customer's likelihood of accepting an offer, and continuously learns and improves by recording response data.
- Flexible combination of rules, analytics, and arbitration—Selects the best offer that fits your business goals.
- Multi-channel offer execution—Deploys offers to any inbound customer interaction channel.
- Closed loop monitoring and analysis—Delivers closed-loop reporting that tracks and measures inbound marketing effectiveness.
- Collaboration across divisions—Includes tools that allow marketers to collaborate across divisions and departments.
- Real-time performance—Makes decisions in real-time as the customer interaction is occurring.
Click here to contact us about Infor10 CRM Enterprise Interaction Advisor (Epiphany).